Audience Impact Model

Owned by Adrian Kingston
Last updated: 16 Jul 2020
1 min read

The Audience Impact model is the framework Te Papa uses to design for, and measure the impact our experiences have for our audiences. The framework is a work in progress, and feedback is welcome.

For an introduction to the background of the development of the Audience Impact Model, see slides here: http://bit.ly/TePapaAIM, and video here: https://www.youtube.com/watch?v=dH5-GVtUWzA

A template for the framework is attached below. Feel free to download, try, and feedback.