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For an introduction to the background of the development of the Audience Impact Model, see slides hererhere: http://bit.ly/TePapaAIM, and video here: https://www.youtube.com/watch?v=dH5-GVtUWzA
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For an introduction to the background of the development of the Audience Impact Model, see slides hererhere: http://bit.ly/TePapaAIM, and video here: https://www.youtube.com/watch?v=dH5-GVtUWzA
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