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What does success look like for Digital at Te Papa?
Our clear vision and broad principles are guiding us towards the vision. These are updated regularly, as digital is a fast-changing world.
We have built up skilled and experienced teams to deliver products using our Lean and Agile methodologies, guided by the Digital Product Development Framework (DPDF).
We are learning by doing - experimenting, prototyping, showcasing, testing and refining, until we have a usable product. We do this so we can discard unworkable ideas quickly and focus on the good ideas.
Digital and other Te Papa teams are working effectively together to deliver digital products.
We consider the particular requirements of audiences for digital products, as different from on-the-floor use
We create reusable products, where possible, rather than most things being one-offs for a particular exhibition. This makes it easier to refresh (and maintain) products after their initial implementation.
We define success measures for our products and collect data and analyse it, to learn what works and what doesn’t, so we can improve.
We take professional development and continuous improvement seriously and make sure we build in the capacity for this in our plans.
Transparency is important. We have great communication within the team, and beyond, so everyone knows what we’re doing and why.
OUR DIGITAL PRINCIPLES
PUT AUDIENCE AT THE CENTREOur Digital Principles
Put the audience at the centre
- Put our users/customers and their needs at the heart of what we do
Make it simple
- Enhance accessibility to museum content and experiences
MAKE IT RELEVANT, PERSONAL AND CONNECTED
Make it relevant, personal and connected
- Connect right tools and right content to the right person
- Build connections to and relationships with our audiences
- Reflect Te Papa’s national and bicultural mandate
Innovate and iterate
- Aim for better; aim for delight
- Use approaches that encourage innovation, Lean & Agile
USE INSIGHTS TO INFORM DECISION-MAKING
Use insights to inform decision making
- Leverage data, metrics, trends, benchmarks and user research
- Learn about our audiences through analytics and user research
- Listen to feedback
- Learn from our mistakes
BUILD IT SUSTAINABLE AND SCALABLE
Build it sustainable and scalable
- Build the best ideas; build with reuse in mind
- Use standards and best practice, e.g. the Digital Language System
- Ensure reuse wherever possible
- Choose the simplest, most responsible solution
- Test and validate using an MVP approach